Livability at a Glance
Through an ongoing series of consumer focus groups with women of all ages and backgrounds from around the country, a revelation emerged that changed our understanding of how many women look at floor plans.
As we delved into this topic, we learned women look at a plan to determine “how the
home lives.” Further research helped us realize there were four primary filters through which women evaluate designs: how the home entertains; how the home helps her de-stress; the flexibility of the home’s design; and the home’s ability to address her storage needs.
Color Coded Floor Plans
Each of our floor plans are shown in a color-coded version that highlights four different categories especially important to women: Entertaining (yellow), De-Stressing (blue), Storing (orange) and Flexible Living (green). Now you can view home plans through a “livability” lens. Preference indicators have been added to the home plan search options, allowing you to identify how important each of the four aspects— Entertaining, De-stressing, Storing and Flexible Living—are to you.
